Zaxbys Bermuda Conference – Fast Casual Restaurant Design Success

MRP Design Group was recently invited to attend a four day restaurant conference on the island of Bermuda .

Most of you are thinking, how can a company sponsor a conference in Bermuda in light of current economic conditions. Well, this could not have been a more productive event.

Attendees were given an assessment of current sales and predicted next quarter sales for the concept in the first day. Surprisingly sales are performing very well for this concept. Next, representatives from several departments within the company shared upcoming sales strategies and new food items to further increase market share. Findings from several tests were shared along with adjustments to further improve the product offerings.

The second day included private meetings where the licensees were provided additional key information on the sales and marketing of the food concept. A trade show was held where the licensee community could meet with various representatives of companies and share concerns as well as needs.

Particularly impressive was the positive and friendly mood of the attendees. They spoke of upcoming projects and needs that our firm could address. Various training classes as well as planned free time was scheduled so attendees could enjoy the sites while they learned lessons that increase their restaurants success.

Evenings included social events and dinners that were well planned. Not only did this event give us a great chance to meet and talk with the licensee community, we gained a much better sense of the needs for this restaurant and how we can continue to provide for those needs.

The Bermuda islands provided a beautiful backdrop for what was a first class event.